Media Release - July 2020
Australis Coffee is proud to announce they have teamed up with GWorld Group in producing the world's first authenticated & tamper proof coffee using GWorld's patented platform.
GWorld Group uses NFC microchips that adhere to the outside of the coffee capsule or coffee bean packaging. The consumer at the point of purchase simply places their mobile phone close to the packaging to receive automated authentication and tamper proofing messaging.
International Sales Director Mark Grogan says “this technology will give our international clients the trust in our premium coffee and brand. The mobile phone to chip GWorld tech allows us to promote our product and values directly to the consumer via video content, including giveaways and interaction. We couldn’t be more excited being one of the first products in the world to enter the market”.
Both companies are now focusing and negotiating on the Asia pacific region including China, Singapore, Hong Kong and New Zealand.